About Oraan

Oraan is Pakistan's female-led fintech startup with a mission to make savings simple, easy and habitual for everyone. We are working to achieve that by creating user-driven financial tools and services. The method we focus on at the moment is changing the way Pakistanis’ imagine committees. We enable people to save with a safe group in a simple and transparent method whether they are looking to save for a car, a wedding, or just become better at savings.

About The Role

Are you a creative storyteller with a knack for crafting compelling video content? Oraan is on the lookout for a talented Motion Graphics Specialist. Join us in our mission to make financial services more inclusive and accessible!

Video Editing & Production:

• Create and edit short-form and long-form videos for Social Media (Instagram, TikTok, YouTube, Facebook, etc.) and performance marketing campaigns.
• Make use of storytelling techniques, transitions, and motion graphics to enhance video quality and engagement.
• Test variations of videos (e.g., different hooks, CTAs, and formats) to maximize campaign performance and engagement.
• Repurpose existing content to create platform-specific videos optimized for performance and audience preferences.
• Work closely with cross-functional teams to deliver video content that meets campaign objectives and deadlines

Creative Ideation:

• Collaborate with the rest of the marketing team to brainstorm ideas and concepts for ad creatives and organic social content.
• Stay updated on trends in social media and digital marketing to inform creative direction.
• Ensure all videos align with brand guidelines and maintain a high-quality standard. Adapt edits based on feedback and rapidly iterate on concepts to meet deadlines

Requirements:

• Proven experience in video editing and animation for organic social media content and/or performance marketing.
• Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools.
• Strong understanding of social media platforms and their video specifications.
• Creativity and storytelling skills with a focus on engaging audiences within the first 3 seconds of a video.
• Excellent organisational skills and the ability to manage multiple projects simultaneously under tight deadlines.