We are seeking a proactive and detail-oriented Product Executive to join our team. The ideal candidate will possess strong English proficiency, excelling in communication, documentation, and presentation skills. Additionally, they will demonstrate excellent analytical abilities, with the capacity to plan, organize, and implement content management strategies effectively. The candidate should also be adept at content writing and articulation, capable of crafting compelling narratives that resonate with our target audience.

Responsibilities:

• Develop comprehensive digital marketing strategy for Fitflex to drive acquisitions, user engagement and retention
• Plan, organize and implement Fitflex content and creatives in collaboration with the Creative Team
• Demonstrate strong English proficiency in communication, documentation, and presentation, ensuring clarity and coherence in all interactions.
• Collaborate closely with cross-functional teams including product management, marketing, and design to ensure alignment and consistency in product messaging and user experience.
• Stay updated with industry trends and best practices in product management and content marketing, continuously seeking opportunities to optimize processes and enhance the effectiveness of our product communications.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Strong experience in digital product marketing.  Proficient in app store optimization, meta ads, and other platforms
• Proficient in the use of digital marketing analytics and tools (firebase, google analytics etc.)
• Excellent English communication skills, both written and verbal.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in content writing and articulation, with a focus on creating engaging and persuasive content.
• Experience in mapping customer user journeys and developing user engagement strategies.
• Ability to work collaboratively in a fast-paced environment, managing multiple priorities effectively.
• Proficiency in relevant software tools and platforms for content management and analytics.
• Attention to detail and a commitment to delivering high-quality work.