About the role
As a Marketing Associate for 'Study Now Pay Later', you'll play a pivotal role in developing and executing strategic partnerships with universities, manage the SNPL demand funnel, and coordinate marketing initiatives with partner universities to foster alumni engagement. The Marketing Associate will act as a liaison, contributing to the growth and success of the SNPL program.
Your responsibilities will include
Comprehend and formulate a comprehensive strategy for establishing and fostering partnerships with universities. Cultivate alliances with current institutions to secure ongoing support.
Take charge of the entire 'Study Now Pay Later' (SNPL) demand funnel process, covering key stages such as awareness, sign-up, registration, and confirmed applications. Ensure healthy conversion at every stage of the funnel.
Harmonize the execution of marketing initiatives between partner universities and Oraan. This encompasses coordinating offline efforts like the student ambassador program and also university-led initiatives like organizing education and awareness sessions with universities for student engagement.
Serve as a liaison between university administrators and the marketing department, ensuring the preparation and deployment of on-ground marketing collateral.
Identify and cultivate potential partners for 'Study Now Pay Later' users.
Develop strategies to effectively engage the 'Study Now Pay Later' alumni network for sustained connections and collaboration
What working at Oraan looks like
At Oraan, our team members are our greatest asset. We foster a culture of collaboration, innovation, continuous growth, and celebrating your unique identity. Here’s how we help our teams achieve the mission we are on:
Market Competitive Salaries
Extensive family medical insurance-To help cope up with difficult situations
Holidays, Cause we all need a break sometime
Maternity & Paternity Leaves-To take that well deserved break and spend some time
Paid time off for your Birthday-To enjoy the day off with your friends and family
Additional Cost of Living Allowance-To help maintain the increasing cost of living
Super Discounted Oraan Committees-To help take advantage of what it's like to be a customer on the inside
Earned Wage Access-To help meet those ever increasing costs
Regular get togethers and social activities - We gotta have fun too right?
Join us on our journey to transform the world of finance, one customer at a time.
At Least 1 year of work experience in the same domain.
Bachelor's degree in Marketing
Excellent writing and editing skills
Strong organizational and coordination skills
Effective communication and interpersonal skills
Proven ability to work collaboratively with cross-functional teams and university partners